Styling and Presentation – tips to sell faster


You’ve finally made the all-important decision to put your home on the market and you’d like to sell it for the best possible price.

If you’re not willing – or able – to invest thousands of dollars in renovations to ensure it is in the best possible shape to head to market, styling and presentation are your best tools to add some zeroes to your sale price.

Your property is generally one in a long list of homes that prospective buyers will see therefore it is crucial that they see your home in the best possible light.
The old adage that ‘first impressions last’ may not be a new one but nothing could be truer when it comes to the sale of your home.

Abel McGrath property consultant, Jason Goncalves, says there are plenty of relatively low cost ways of ensuring your home puts its best face forward.
“Styling can play a major part in the overall success of a selling campaign,” Mr Goncalves says.

“Making the decision easy for buyers to fall in love with your home is one of the most effective strategies to get your property sold.”

He says styling your home in a visually enticing manner provides those who may not perhaps be as design savvy with an insight into how they might best utilise the space in ways they may not have imagined.

“It provides them with inspiration and gives them answers as to how best to maximise the home’s different spaces.”

Mr Goncalves says employing a professional stylist can be an expensive exercise depending on the size of the home and the client’s particular financial situation versus the anticipated sale price.

He says for those who can’t afford to go that extra mile there are a multitude of online resources, blogs and articles out there that will help them hone their skills and give their home a modern, contemporary feel.

“There are also many inexpensive stores out there stocking a vast range of contemporary décor items which are both cost effective and on trend.” Decluttering, he says, will help a vendor showcase the maximum size and potential of a home and will help a potential purchaser better envision themselves living there.

“Personal photos should also be removed prior to photography and home opens to protect the privacy of the seller,” he adds.

He says vendors should never under estimate the importance of ‘street appeal’ and making a great first impression, day or night.

“Life is so busy for most of us these days, most serious buyers will do a drive by first to ascertain if they wish to commit to attending a home open.

“It’s absolutely crucial that the property is ‘ready to go’ in terms of presentation when it becomes live on the online portals. Appealing exterior lighting showcasing the home at night will also assist in attracting those driving by, well before the first scheduled home open.”

Neat gardens and freshly mowed lawns are also a must, inviting prospective buyers in and welcoming them up to the front door.

“Extra little things like planting colourful annuals and freshly mulching the gardens can also add to the overall appeal of the home.”

He also cites styling your home both inside and out so that potential buyers can envision a lifestyle there, as important in terms of drawing them in and making a positive impression.

“A well-presented, high quality finished property with artistic furnishings combined with a creative marketing strategy that fits the home in question is a great recipe for creating an enticing ‘lifestyle statement’.”

Jason 2.0

How to overcome the challenges of renting your investment property in a tough market


With the downturn from the mining sector now firmly cemented in the Western Australian economic psyche, industries, individuals and organisations have all had to rethink strategies for success as market dynamics change.

The property market has been no exception and indeed has been a clear indication for the broader population of the contraction in the local economy now that the height of the boom is well behind us.

Successful agents and property managers who are able to adapt to changing market conditions, read the nuances of the local market successfully and alter their approach accordingly, have remained on top of the game.

However, it’s a much altered landscape, especially for those who may have purchased properties in the heady days of the boom with high expectations for their return on investment.

Abel McGrath Property Manager, Amber Palfreyman, says sound advice and in-depth market knowledge, coupled with realistic expectations, is what is required to ensure your property doesn’t sit idle for months on end.

She says in today’s market, her clients need to really make sure their properties stand out from the crowd.

“Advertisements really need to catch the eye of potential tenants, professional photos are a must and presentation is of paramount importance,” she says.

Ms Palfreyman says landlords need to make sure that their presentation is spot on and that now may include installing air conditioning and investing in updating kitchens and bathrooms.

“Clients looking to leaser larger, executive-style homes are now faced with the reality that there just aren’t the potential tenants there who have moved to Perth for work in the mining industry.

“This means they just won’t be able to secure those top level rents that they might once have been able to.”

She says, in general, clients have reacted well to the down turn in the market although communication is crucial on a regular basis to ensure they are aware of where the market is at and what conditions it is dictating.

Ms Palfreyman says the majority of clients really listen to feedback on their properties and are willing to adjust their expectations accordingly.

“Some have had a continual tenant for five or more years and it can make it harder for them to understand where the current market is at.

“The market has been softening for a couple of years now and i think lessors realise that and are happy to meet the market in order to hang on to excellent tenants,” she says.
She says the down turn in the market has been felt across the board, with most suburbs feeling the pinch in terms of reduced rental rates.

“As property managers, we are here to ensure our clients get the best possible return on their investment minimise income loss, and this can only be achieved by listening to the market.”

She says it is vital to ensure research is done to ensure the pricing is right to keep vacancy times are kept at a minimum however she says landlords need to be realistic about the market and where it stands.

Accepting shorter term leases and being more open to negotiation over issues such as pets are just some examples of the how landlords are adapting to current market conditions.
“Offering incentives such as one or two weeks free rent, including white goods, gardening and lawn moving or free cleaning are all now part of the package to ensure you attract good long term tenants.

Ms Palfreyman says she expects that the current market will remain competitive for some time to come, but says it still remains one of the best times to buy an investment property.
“Now is the time to secure an investment property at an amazing price.

“You are not going to get the inflated returns that you once were, but if you do your research and purchase in the right area, with advice from a reputable agent, it really is a great time to buy.”

Amber Palfreyman