You’ve finally made the all-important decision to put your home on the market and you’d like to sell it for the best possible price.
If you’re not willing – or able – to invest thousands of dollars in renovations to ensure it is in the best possible shape to head to market, styling and presentation are your best tools to add some zeroes to your sale price.
Your property is generally one in a long list of homes that prospective buyers will see therefore it is crucial that they see your home in the best possible light.
The old adage that ‘first impressions last’ may not be a new one but nothing could be truer when it comes to the sale of your home.
Abel McGrath property consultant, Jason Goncalves, says there are plenty of relatively low cost ways of ensuring your home puts its best face forward.
“Styling can play a major part in the overall success of a selling campaign,” Mr Goncalves says.
“Making the decision easy for buyers to fall in love with your home is one of the most effective strategies to get your property sold.”
He says styling your home in a visually enticing manner provides those who may not perhaps be as design savvy with an insight into how they might best utilise the space in ways they may not have imagined.
“It provides them with inspiration and gives them answers as to how best to maximise the home’s different spaces.”
Mr Goncalves says employing a professional stylist can be an expensive exercise depending on the size of the home and the client’s particular financial situation versus the anticipated sale price.
He says for those who can’t afford to go that extra mile there are a multitude of online resources, blogs and articles out there that will help them hone their skills and give their home a modern, contemporary feel.
“There are also many inexpensive stores out there stocking a vast range of contemporary décor items which are both cost effective and on trend.” Decluttering, he says, will help a vendor showcase the maximum size and potential of a home and will help a potential purchaser better envision themselves living there.
“Personal photos should also be removed prior to photography and home opens to protect the privacy of the seller,” he adds.
He says vendors should never under estimate the importance of ‘street appeal’ and making a great first impression, day or night.
“Life is so busy for most of us these days, most serious buyers will do a drive by first to ascertain if they wish to commit to attending a home open.
“It’s absolutely crucial that the property is ‘ready to go’ in terms of presentation when it becomes live on the online portals. Appealing exterior lighting showcasing the home at night will also assist in attracting those driving by, well before the first scheduled home open.”
Neat gardens and freshly mowed lawns are also a must, inviting prospective buyers in and welcoming them up to the front door.
“Extra little things like planting colourful annuals and freshly mulching the gardens can also add to the overall appeal of the home.”
He also cites styling your home both inside and out so that potential buyers can envision a lifestyle there, as important in terms of drawing them in and making a positive impression.
“A well-presented, high quality finished property with artistic furnishings combined with a creative marketing strategy that fits the home in question is a great recipe for creating an enticing ‘lifestyle statement’.”