SELLING YOUR HOME AT CHRISTMAS

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Let’s be honest, Christmas can be a lot more stressful than merry for the average adult and that’s before you even contemplate trying to sell your home during the festive season!

Stress less, we have a few jolly good (pun intended) tips to make preparing your home for sale and surviving the festivities a little easier.

  1. Advertising photos

If possible, have your property photographed prior to putting up the tree and all the directions. Not only can decorations detract from the features of your home in photos, if your property is still on the market come next year, it will be painfully obvious to prospective purchasers how long your property has been on the market for.

  1. Timing

‘Tis the season to avoid time wasters! Traditionally, most sellers opt to launch their property campaign after Christmas and New Year celebrations are out of the way as popular opinion is that if buyers can’t be in their new home before Christmas, they would rather wait until the new year. Sure, the average buyer would love to be in prior to Christmas but if they haven’t found what they’re looking for, it doesn’t mean they are going to stop looking! Any buyer who is out and about during the holiday season searching for a home is likely to be a serious buyer. It’s also worth noting that your competition is significantly reduced during this period which can make your property stand out from the crowd. The lack of available properties can also be in your favour when it comes to negotiating sale price and contract terms.

  1. Online advertising

Don’t be afraid to upgrade your online advert on platforms such as realestate.com.au, reiwa.com.au and domain.com.au – if you are trying to sell during the holidays, take advantage of the fact you will have less competition and upgrade your advert to the top of the suburb search field.

  1. Presentation

Don’t go overboard with the Christmas decorations if you’re planning on having property inspections, the home itself should be the main feature – it’s great to get into the Christmas spirit, just try and keep things simple and tasteful. Similarly, we recommend that you avoid placing those wrapped gifts under the tree until you’ve completed your last inspection prior to Christmas day!

  1. Inspections

If you won’t be allowing property inspections to take place during the festive season, you may want to consider waiting until the landmark celebrations are out of the way before launching your campaign. If you are open to inspections, let your agent know your availability to avoid last minute stress with unplanned inspections and frantic cleaning. Keep in mind Christmas in Perth is HOT – make sure your cooling system is in good order before any inspections take place.

 

 

 

 

 

 

 

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