Selling in winter: everything you need to know

Umbrella.

Year after year, we encounter home owners who are hesitant to put their property on the market during winter due to the common misconception that the market cools down just as much as the temperature. Whilst birds may flock South for the winter, buyers do not!

With the vast majority of home owners being under the impression that the warmer months are the best time to sell your property, what we tend to see is an oversupply of property during summer and spring which means one thing: increased competition. By taking advantage of the fact there are typically less properties for sale during winter, you are inevitably going to capture a larger pool of buyers.

If you are worried that the cold weather and rainy days will keep the buyers away, fear not. A wintery day is not enough to keep serious buyers away which leads us to our next point – quality over quantity. You can be fairly certain that the prospective buyers who do attend your open for inspection on a cold, grizzly day are genuinely motivated and more likely to be in the decision making phase of their property journey.

When selling in winter, it is important that you take presentation into consideration. Creating an atmosphere which is warm, cozy and inviting is highly beneficial during the cooler months and allows you to showcase the feel of your home. Our top tips for holding an open for inspection during winter:

  1. Make up for the lack of natural light – open all window coverings and switch your light globes over to a warm tone and ensure all lights and lamps are working
  2. Turn the heating on well ahead of your inspection
  3. Set the scene and make it cozy – throw rugs, cushions and candles are great tools to create ambiance
  4. Leave spare towels near the front and back doors for those wet shoes trapesing in and out unless buyers are required to remove their footwear
  5. Provide an umbrella stand next to the front door
  6. Keep the gardens as tidy as possible, especially in relation to loose leaves
  7. Be prepared – unless weather conditions are unsafe, we never recommend cancelling an inspection. Remember our earlier point about serious buyers!
  8. Tackle any maintenance issues before putting your property on the market or as they arise, cold weather and rain are more likely to draw attention to damp odors or water damage

 

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